Athlete sponsorship platforms compared: where brands pay to sponsor amateur athletes

Yes, there are websites where brands pay to put their logo on athletes at races, and several are built for amateurs. They split into two groups: race-day logo marketplaces (RoxSkin, SponsBody, FitSponsor, Sponsor My Skin, SweatSpots and Sponsor My Body), where a brand or supporter buys a spot on your body or kit for one race, and broader sponsorship marketplaces (sponsor.fit, AthleteAdSpace, OpenSponsorship and Sponsoo), where brands buy posts, packages or season deals. They differ most in how the price is set (fixed price, auction or brand offer), what the platform takes, and whether both sides are actually open yet.

This guide compares ten platforms on the same criteria, using only what each one publishes on its own site, then helps you pick one as an athlete or a brand. We run RoxSkin, so we've kept our own row to the same facts as everyone else's.

• 10platforms compared on the same criteria
• 6sell race-day logo spots on your body
• $50lowest published opening price we found for a single race-day spot

Which athlete sponsorship platforms exist?

Here's every platform we could verify, checked on October 30, 2026. "Status" is what the site itself said that day. Fees are the published ones; a blank means the site doesn't publish a figure.

Race-day logo marketplaces

These six sell visible space on you for one specific race. The logo is usually a temporary tattoo, and the deal is short: one athlete, one race, one spot.

• RoxSkin is HYROX-only. You scan yourself with your phone, get a 3D avatar with up to 15 logo spots, and list a race. Brands bid on each spot separately, from $50. A brand's card is authorized, not charged, while it holds the spot, and the hold is released if it's outbid. The charge goes through at the auction deadline, or after about 6 days if the brand still holds the spot; a brand outbid after that is refunded in full. Winning logos are printed as temporary tattoos you wear on race day.
• SponsBody runs a doubling auction for HYROX, marathon and hybrid athletes. You set each spot's opening price, with a suggestion based on your verified reach. Bidding closes 7 days before the race, and you're paid after the race once you've posted your race-day photos. Logos can be tattoos, kit patches or both.
• FitSponsor lets fans and businesses sponsor you for a race: you price each spot, from a tattoo to race kit or race costs. Money is held until you post race-day photos, with a full refund if there's no proof. It takes 5% of each payment, plus card processing, and launched on October 12, 2026.
• Sponsor My Skin uses fixed prices: you set a price per spot, and the sponsor's payment is captured only when you accept. Each deal includes a pre-race post tagging the sponsor and a race-day proof photo. Sponsors are refunded if you don't race.
• SweatSpots is aimed squarely at amateurs, starting with HYROX and CrossFit. You choose a fixed price or an auction, and auctions end at least 3 days before race day. You print the logo yourself, as a tattoo or on clothing, and get paid after you prove you wore it. The brand side wasn't open yet when we checked.
• Sponsor My Body covers the widest range of sports and also sells clothing and equipment space, such as helmets and bike frames. It was still in development with a waitlist, and it says its listings are fictional examples for now.

Broader sponsorship marketplaces

These match athletes and brands for posts, packages and season deals rather than single race-day spots.

• sponsor.fit lets you publish a sponsorship page with packages. Its HYROX page suggests examples like a $15–30 station sponsor, a $100–200 race entry fund and a $500–2,000 season partner. Deliverables have minimum prices, such as $75 per event for an event-day logo or tattoo.
• AthleteAdSpace lists triathletes, HYROX athletes and marathon runners from pros to age-groupers. Athletes join free; sponsors pay a monthly plan, then send offers with their own amount and duration.
• OpenSponsorship is a sports and wellness influencer platform with a network of about 25,000 athletes and creators. Brands mostly use managed plans, and deals are usually social posts and ambassador campaigns.
• Sponsoo is a Hamburg-based marketplace for athletes, teams and clubs across 300+ sports. Profiles are free; it takes 20% of deals it brokers and sells optional monthly packages priced by follower count.

Other names you might see

• Sport Endorse describes its talent as verified pro and collegiate athletes, so it's not built for everyday amateurs.
• AthleteForge (nil-match.com) is a Colorado marketplace for high school athletes, run by parents.
• ralli lets fans, not brands, back athletes through a monthly membership.
• SPNSRD (spnsrd.app) lets friends, family, fans and local supporters back everyday endurance athletes and teams directly, with no brand deal needed.
• OwnTheSkin sells body and kit placements to brands per race, with a floor of €500 per spot and a full refund to a brand whose spot is taken over. Every athlete on its homepage was labeled as a demo when we checked.
• BackMyChallenge lets brands reserve placements on amateur athletes, from an upper arm to a bike frame, but its profiles were demos and its payments simulated when we checked.
• MILLIONS (millions.co) is a sports streaming, e-commerce and influencer marketing site, not a race-day logo marketplace.
• "The Sponsor Platform" isn't an athlete marketplace we could find. RunSignup's Sponsor Platform is a tool for race organizers to manage event sponsors.

Which platform fits you as an athlete?

• You race HYROX and want brands to compete for spots: an auction does the pricing for you. RoxSkin and SponsBody both run auctions for race-day logos; SweatSpots and Sponsor My Body let you choose an auction or a fixed price.
• You'd rather name your price: FitSponsor, Sponsor My Skin and SweatSpots's direct buy are fixed-price. sponsor.fit lets you build packages at your own rates.
• You race several sports or want season deals: AthleteAdSpace (triathlon, HYROX, marathon), sponsor.fit and Sponsoo cover more than one race.
• Your value is mostly social content: OpenSponsorship and sponsor.fit are built around posts, stories and reels.
• You want a platform that's open on both sides today: check the status column. A marketplace with no buyers yet can't pay you, however good the terms look.

Most first sponsors still come from your own network, and a platform gives them an easy way to pay. For the pitch itself, read how to get sponsored for HYROX, and for realistic numbers, how to get paid to race HYROX.

Which platform fits you as a brand?

• A logo on an athlete at one specific race: the race-day marketplaces. On RoxSkin you preview your logo on the athlete's 3D avatar and claim a spot from $50. Your card is held, not charged, while you hold the spot, and if you're outbid the hold is released (or you're refunded in full if it was already charged). Fixed-price options like FitSponsor and Sponsor My Skin suit brands that want a set cost upfront.
• Season-long or multi-race deals: AthleteAdSpace lets you send offers with your own amount and duration for a monthly plan fee, and sponsor.fit sells season packages.
• Social campaigns at scale: OpenSponsorship's managed plans handle matching, outreach and reporting for you, at agency-level budgets.
• Clubs, teams and events as well as individuals: Sponsoo lists all of them.

Our brand-side guide, how to sponsor a HYROX athlete, covers costs and what you get in more depth. You can also browse athletes by race on the athletes directory or read how RoxSkin works on the for brands page.

How do the money models compare?

The platforms use four ways to set a price, and each has trade-offs.

• Auction (RoxSkin, SponsBody, SweatSpots, Sponsor My Body). Low openings attract first bids, and competing brands push the price up. The downside is uncertainty: you don't know your total until bidding closes. RoxSkin and SponsBody both release or refund an outbid brand's payment.
• Fixed price set by the athlete (FitSponsor, Sponsor My Skin, SweatSpots direct buy, sponsor.fit). Simple for both sides, but you have to guess what you're worth.
• Offer from the brand (AthleteAdSpace, OpenSponsorship proposals). The brand names the amount; you accept or decline.
• Brokered or managed deals (Sponsoo, OpenSponsorship managed plans). The platform does more of the matching and takes a commission or a monthly fee.

Fees are where platforms differ most, and not all of them publish one. Compare the amount you actually receive, after any commission and card fees, and check when you're paid. Several platforms, including SponsBody, FitSponsor and SweatSpots, pay out only after you show proof that you wore the logo.

Are sponsor logos allowed at races?

Check your race's rules before you sell anything. For HYROX, the rulebook doesn't ban logos or temporary tattoos, but HYROX's regional ticket terms restrict promoting businesses that aren't contracted to the local organizer or HYROX in connection with the event, and the stated penalty is removal without a refund. We've covered what that means in practice, region by region, in is sponsorship allowed at HYROX races?.

Other events have their own rules, and big championships are usually stricter than local races. For what else you can and can't wear at HYROX, see HYROX rules: what's not allowed.

FAQ

Is there a website where brands pay to put their logo on athletes?

Yes. RoxSkin, SponsBody, FitSponsor, Sponsor My Skin, SweatSpots and Sponsor My Body all let brands pay for a logo on an athlete at a specific race, usually as a temporary tattoo. RoxSkin is HYROX-only and runs an auction from $50 per spot, while others use fixed prices or let athletes choose. Not all of them had both sides open when we checked, so look at each site's status.

What are the best athlete sponsorship platforms for amateurs?

It depends on what you want to sell. For race-day logos, the logo marketplaces (RoxSkin for HYROX, plus SponsBody, FitSponsor, Sponsor My Skin, SweatSpots and Sponsor My Body) are built for everyday racers. For packages, posts and season deals, sponsor.fit, AthleteAdSpace and Sponsoo accept age-groupers and amateurs. OpenSponsorship is built around social posts and brand campaigns. If you'd rather raise money from friends and family than from brands, SPNSRD is set up for that.

Can amateur athletes get paid by sponsors?

Yes. Several platforms are aimed at amateurs: SweatSpots says it's for amateur athletes, FitSponsor lets fans and businesses sponsor athletes for their races, and AthleteAdSpace and sponsor.fit accept age-groupers. Most amateurs earn enough to cover a race ticket and some travel rather than an income, and first sponsors are usually local businesses they already know.

How much do brands pay to sponsor an amateur athlete?

Published prices start low. RoxSkin's race-day spots open at $50, sponsor.fit sets a $75 minimum for an event-day logo and suggests $15 to $2,000 for HYROX packages, and SweatSpots shows example zone prices of $160 to $240. OpenSponsorship reports $80 to $600 per post for athletes with 5,000 to 50,000 followers. Auctions can end well above their opening prices when brands compete.

Do sponsors pay if they're outbid in an auction?

On RoxSkin, no. A brand's card is authorized, not charged, while it holds the spot, and the hold is released if it's outbid. The charge goes through at the auction deadline, or after about 6 days if the brand still holds the spot, and a brand outbid after that is refunded in full. SponsBody refunds the outbid brand's whole payment. Check each auction platform's terms, since the rules differ.

Is RoxSkin affiliated with HYROX?

No. RoxSkin is independent and not affiliated with HYROX, and neither are the other platforms in this guide. Check your race's terms before wearing sponsor logos.

Next steps

Pick your race on the race calendar, learn how to pitch in how to get sponsored for HYROX, and see what one race can realistically earn in how to get paid to race HYROX. Brands can start with how to sponsor a HYROX athlete.