Why I built a site where brands pay to put their logo on your body
In September, Marc Lou sold the sponsor spots on his body for one HYROX race and raised over $112,000. Brands bid on his chest, his arms, even his glutes, and he raced with their logos as temporary tattoos. Most of us aren't going to raise six figures. But I kept thinking about the smaller version of that idea. Your gym, your physio, the café you go to after training: they'd happily pay $50 to be on your shoulder in your race photos, and that's your ticket covered. So that's RoxSkin. You make a 3D avatar from 4 photos, pick your race, and local businesses bid for spots on you. If someone outbids them, their card hold is released. I'd love to hear your take, good or bad. Would you do it? What would stop you? I read every reply.
Tim GrassinFounder ·
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